Founder & #smallbusinessowner Jenni Lehtonen:

I am a 28-year-old entrepreneur and former national team athlete from Espoo. I have a Bachelor's degree in English from the University of Helsinki, with minor in communications. In 2025, I completed the Master's Programme in Philosophy.

Raised by entrepreneur parents, I have been involved in our family business since a very young age. I have gained valuable experience and have had the opportunity to be a part of various types of business activities.

Creative writing has always been close to my heart, and I have been passionate about writing stories and texts since I was little. I started learning English on my own when I was in pre-school. After high school, I quickly knew I wanted to work in the language in the future. But I never would have guessed that I would end up working specifically in creative content production. The passion to get back to writing came about through many twists and turns!

An even more interesting route led me to marketing content. Someone asked, I did. Somewhere along the way, I realised that there was a real need for rich marketing content production. And even better, if I could learn to produce professional visual content as well. Well, no problem, luckily you can learn almost anything online. YouTube tutorials for Adobe programmes quickly paid off. The final spark for graphic design came in 2021, when I joined the digital team at A magazines as a content producer.

During my career as a national team athlete, I got to represent our team in several international media appearances and gave tons of interviews. Performing and encountering people are close to my heart, which is why the best thing about being a business owner is talking to customers, brainstorming and sharing stories.

I am not yet ready to close the door to mark the end of my performing career. In the spring of 2023, I got to organize this workshop on marketing and written expression. It was absolutely amazing, and I want to do more of that. (Anyone interested?)